According to Geoffrey Lean, Environment Editor of the Independent UK, selling ice-cream to Eskimos used to be the definition of a tough sales pitch — but now it has been put in the shade.
As he writes:
For as the world heats up, the Inuit are scrambling to install air conditioning, and electricity prices north of Quebec have been slashed specially to enable them to do so.
The new need to chill out in the Arctic is just one of the bewildering changes being forced on one of the world’s last remaining hunting peoples.
Their snowmobiles have been falling through the melting ice, and the Inuit are finding themselves lost for words as new species for which they have no names in their language appear.
And, in places, they have had to dig wells, as they can no longer rely on snow melt for water.
Unfortunately we cannot link directly to the article as it has disappeared behind a firewall.